One of the best terms I've come across recently is Reality Distortion Field from the book Steve Jobs by Walter Isaacson. This term was coined to describe Steve's ability to see beyond what exists right now and his belief in others that they themselves could create something that in “reality” was not possible.

Without knowing the term previously, I've certainly distorted reality in my own life in such a short period of time and continually am today. I've created so many things in my life, and the lives of people around me that if you told me 5 years ago where I'd be today, I would have said you're crazy.

So how do you engaged your own Reality Distortion Field? Easy. Get extremely clear about what you want to create in your life. Obsess about it. Work your freaking ass off to make it happen. Be passionate about it – be so passionate that the people around you will want to come along for the ride and help you distort reality. If anyone tells you it's not possible, hit the delete button on them – or just pretend they don't exist. Make your vision of your product, business, career or life more real than the reality you're currently living in.

Just as important, don't chase money. Be passionate about creation, be passionate about change, be passionate about making people's lives better, be passionate about setting an example for others. If you make your higher purpose your number one priority; in combination with adding massive value to the masses and doing it in a way like no one's ever done it before, the money will come.

Lastly, give yourself a K.I.S.S. – Keep It Simple Stupid. Don't overcomplicate your life. Have huge goals and dreams and go after them. But keep lazer-focused on your vision and don't get distracted with things that don't serve that vision. Say ‘No' to more things than you say ‘Yes'.

“We’re here to put a dent in the universe. Otherwise why else even be here?” – Steve Jobs

How are you engaging your Reality Distortion Field?

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Alex Ford
Online Marketing Mentor
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